Notes
These are field notes from Funimation — the questions teams ask before a brief is even written. Useful on purpose: how to choose a medium, a runtime, and a length that helps the product.
Craft notes
A practical look at 2D versus 3D animation for explainers and product stories — when each earns its keep, and when 2D is the clearer choice.
Read article →Interactive motion
How we choose between Rive and Lottie for websites, apps, and product UI — without treating either as a default.
Read article →Explainers
Ideal explainer video length depends on the job: homepage story, feature launch, or paid social. Here is how we decide.
Read article →Product motion
Onboarding animation and micro-interactions that make a SaaS product feel finished — without decorating every tap.
Read article →If a note here matches the brief, send it with your project. If it does not, start from the work.