Explainer video company
Complex products are easier to understand when the story is clear. Funimation is an explainer video company creating custom 2D explainer video production for SaaS businesses, startups, technology teams, and brands that need to explain what they do, how their product works, and why it matters.
Your audience should not need a technical background to understand your product. Our explainer video production process takes complex features, workflows, services, and ideas and turns them into simple visual stories. We combine strategy, scripting, storyboard development, custom illustration, character animation, motion design, sound, and editing to create videos that are easy to follow and built around your goals.
Whether you are launching a SaaS platform, introducing a new feature, explaining a technical service, or helping customers understand a complicated process, the right explainer video can make your message more approachable. We focus on the information your audience actually needs, so every scene has a purpose.
As a SaaS explainer video company, we help software teams explain dashboards, workflows, integrations, automation, AI features, and product benefits so prospects understand the product faster.
Our 2D explainer video production combines illustration, typography, icons, characters, UI elements, and motion. We create a visual system around your brand rather than relying on generic templates.
Startups often have to explain a new idea before their audience fully understands the category. We help founders communicate the problem, solution, differentiator, and value proposition for websites, pitches, launches, and campaigns.
Show customers how your product works through a focused visual walkthrough. Product explainer videos can introduce core functionality, demonstrate a workflow, or highlight the value of a specific feature.
Technical products can be difficult to communicate through static copy alone. We simplify technical concepts through visual storytelling, diagrams, motion graphics, UI animation, and carefully structured narratives.
Explainer videos sit alongside SaaS product animation and interactive web motion. See the full service set if you need more than a single video.
View all services →Great explainer videos are not simply short animated presentations. They guide the viewer from a problem to a solution and make the value of that solution easy to grasp. We build each video around a clear message, logical story, strong visual direction, and purposeful motion.
A strong explainer typically answers a few important questions: What problem does your audience have? Why is it difficult today? What does your product or service change? How does it work? And what should the viewer do next? By answering those questions in the right order, the video can communicate more effectively without overwhelming the audience.
We learn about your business, audience, product, competitors, and project goals.
We turn your information into a focused narrative with a clear beginning, middle, and end.
We plan each scene so the script and visuals work together before animation begins.
We develop the illustration style, characters, UI elements, typography, color direction, and other visual assets.
We add movement, transitions, timing, sound design, and polish to bring the approved storyboard to life.
We prepare the final video for the channels and formats your team needs, including MP4, web-embed, and Lottie when interactive use is part of the brief.
Choosing an explainer video company is about more than finding an animation team. You need a partner that can understand the product, identify the important message, and translate it into visuals your audience can follow. We do not start with a template and force your story into it.
Custom scripts and storyboards
Original visual design and animation
SaaS and technology experience
2D character and motion graphics capabilities
Support for marketing, sales, launch, and education
Collaboration from concept through final delivery
An explainer video can support multiple stages of the customer journey. Add one to your homepage to communicate the product quickly. Use it on a product page to explain a feature. Include it in a sales presentation to help prospects understand the value proposition. Use shorter sections or cutdowns for paid campaigns, social media, onboarding, and email marketing.
For SaaS companies, explainer videos can also help explain new product features, integrations, technical workflows, and changes to the user experience. Creating one strong core video can give your marketing and sales teams a flexible visual asset that can be adapted for different channels.
Featured explainer case studies from healthcare, care, and cloud teams.
The cost depends on factors such as video length, script complexity, visual style, number of scenes, character work, product UI animation, sound design, and production requirements. We recommend an approach based on your goals and budget rather than a single fixed rate.
SaaS explainer video pricing varies by scope. A product-focused video may require UI animation, technical storytelling, and more detailed visual planning. We scope each project individually rather than applying one fixed price.
The ideal length depends on the message and audience. We prioritize clarity and pacing rather than adding scenes simply to reach a specific runtime.
Yes. 2D explainer video production is one of our core capabilities, including custom illustration, character animation, typography, UI animation, and motion graphics.
Yes. Our startup explainer video services are designed to help new and growing companies communicate products, ideas, and value propositions clearly.
Tell us what you are building, who you need to reach, and what you want people to understand. We will help shape the story and create an explainer video that makes the message clear.
