Rive & Lottie

Web motion that responds — not just decorates.

Make your website more engaging with interactive web animation built around your brand and user experience. Funimation creates website motion design, scroll animation, interactive UI elements, Rive experiences, and Lottie animation that help visitors understand, explore, and connect with your digital product.

Bazaar interactive icon still
Bazaar interactive icon still
Bazaar interactive icon still

Motion That Responds to the User

Modern websites can do more than display information. Thoughtful animation can guide attention, explain how a product works, show relationships between ideas, and create moments that make a brand memorable. Our interactive web animation services combine design and motion with the way people actually move through a page.

Instead of adding animation simply because it looks impressive, we use motion where it has a job to do. A transition can connect two sections. A micro-interaction can confirm an action. A scroll animation can reveal a product story at the right moment. An interactive visual can demonstrate a workflow that would otherwise take several paragraphs to explain. The point is purpose, not decoration.

Interactive Web Animation Services

Website Motion Design

Create a stronger visual flow with animated typography, illustrations, UI elements, transitions, and branded movement for landing pages, product websites, and campaign pages.

Scroll Animation Design

Use scroll as part of the story. We create scroll animation design that reveals information progressively, connects scenes, highlights product features, and keeps visual momentum.

Rive Animation

As a Rive animation studio, we create interactive vector-based motion for websites and products — useful for responsive interactions, animated UI, characters, and experiences that react to user input.

Lottie Animation

Our Lottie animation agency services help product and web teams add lightweight motion to icons, buttons, onboarding moments, loading states, empty states, and other UI components.

Interactive UI Animation

Bring interfaces to life with hover states, transitions, feedback animations, animated components, and micro-interactions that make digital products feel more responsive.

Interactive Storytelling

Turn a product story or brand message into an experience where motion appears as the user explores — especially effective for technology, SaaS, and product-focused websites.

Rive and Lottie Animation for Modern Products

Rive and Lottie give product teams practical ways to bring custom motion into digital interfaces. We design animation with implementation in mind, so the final assets can work as part of the experience rather than as isolated video files.

Rive is particularly useful when an animation needs to respond to interaction or state changes. Lottie is well suited to lightweight interface animation and reusable motion assets. We can help determine which approach fits the experience, create the animation, and work with your design or development team on the final implementation requirements.

Case study: Bazaar interactive icon system

Static art first — a small illustrative preview, not a hero embed. Open the case study to enable the Rive runtime.

Bazaar brand icon, static art frame

See our work

Why Add Animation to Your Website?

Interactive animation can improve the way information is presented when it is designed with a clear purpose. The key is restraint. We design motion around the user journey so animation supports the experience instead of slowing it down or distracting from the message.

Explain

Show a workflow without forcing users to read a long explanation.

Guide

Direct attention to the next step, feature, or proof point.

Engage

Give visitors a reason to keep exploring the page.

Differentiate

Create a more distinctive product-site experience.

Our Interactive Animation Process

01
Discovery

We understand your website, product, audience, goals, technical requirements, and existing design system.

02
Motion Planning

We identify where animation can improve the experience and define the interaction behavior.

03
Design

We create the visual assets, motion language, interaction states, and animation direction.

04
Prototype & Animate

We build the approved interactions and refine timing, transitions, responsiveness, and user feedback.

05
Handoff

We prepare implementation-ready assets and documentation for your development team, based on the agreed technical approach.

Explore Our Process

Built for SaaS, Product and Brand Websites

Interactive web animation is especially useful when a website needs to explain something that is difficult to communicate through static design. We can animate dashboards, product interfaces, workflows, diagrams, characters, illustrations, icons, and data-driven visuals.

A SaaS homepage might use motion to show how a workflow moves from one step to another. A product page might animate a new feature as users scroll. A startup website might use an interactive character to guide visitors through its story. These experiences can be designed as individual sections or as a connected motion system across the website.

Why Choose Funimation for Interactive Web Animation?

Custom interactive motion

Rive and Lottie capabilities

SaaS and digital product focus

Website motion and scroll animation

UI animation and micro-interactions

Collaboration with design and development teams

Frequently Asked Questions

Interactive web animation uses motion that responds to scrolling, hovering, clicking, page states, or other user actions. It can make a website more engaging while helping users understand information.

A Rive animation studio creates interactive vector animation that can respond to user input and application states. We use Rive for suitable web and product experiences.

Yes. We create Lottie animation assets for interfaces, onboarding, icons, illustrations, and other lightweight product experiences.

Yes. We can plan and create scroll-based motion that reveals content, connects sections, demonstrates product functionality, or supports storytelling.

Mobile behavior is considered during the planning stage. We design interactions around the requirements and performance needs of the target devices.

Ready to Make Your Website More Interactive?

Whether you need website motion design, scroll animation, Rive, Lottie, or custom interactive storytelling, Funimation can create motion that fits your brand and supports the user journey.

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